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Vextras for WooCommerce

Vextras is a must-have plugin for any WooCommerce store that wants to drive sales, stay organized and help their customers.

Integrations and messaging designed for WooCommerce retailers

Vextras allows WooCommerce retailers to send targeted e-mails based on customer behavior like abandoned carts, customer reviews, rewards and much more. In addition, shop owners can sync their online store with software they depend on to run their businesses.


Targeted e-mail messaging for WooCommerce that will create sales & save time

Trigger abandoned cart emails, first-time buyer messages, customer reminders, order status updates and more from our pre-built workflows. Target your customers when it matters the most in one simple, easy-to-use rule builder.

  • Inject dynamic data from your store to create relevant, personalized emails.
  • Send abandoned cart reminders, invoices and much more.
  • Choose a workflow, set criteria and start sending messages to your customers in minutes.


Sync your WooCommerce store with software you already use

Every app integration we've built goes far beyond a typical plugin. From the start we've created powerful, automated connections with the online retailer in mind. Now, you can connect with great cloud software like MailChimp, Xero, and Slack in just a few clicks.

  • Real-time data feeds.
  • Integrate your online store with hundreds of apps.
  • No complicated set-ups or recipes to configure, everything just works.

More Features

  • Intuitive dashboard - Track key metrics of your store’s performance at various time intervals.
  • App metrics - See key stats for each app integration. Information is compiled in real-time.
  • Valuable customer insights - See historical sales stats, what products are purchased, and even how often customers buy from your store.
  • Rich customer profiles - Profile details are automatically created from order information with links to useful data about your customers.
  • Customer workflow stats - Gain unique perspective about your customers behavior and see which e-mails convert the best.
  • Send direct messages - Easily reach out to your customers inside any customer profile.
  • Order details - See information about products ordered and easily access product pages in one-click.
  • Advanced workflow rule logic - Target your customers with precision. Dial in filters for products ordered, by opt-in preference and much more, depending on the workflow activated.
  • White label e-mail sending - Make delivery of any workflows message appear like it’s coming from your store’s domain.
  • Dynamic workflow data - Personalize any e-mail workflow with hundreds of content variables that are available from your store’s API.
  • Starter e-mail templates - Design your own HTML templates or use our starter templates to get going in no time.
  • Google UTM tracking - We automatically apply Google Analytics UTM tracking parameters to your worfklow messages, so you can keep all of your site’s reporting in sync.
  • Free training - If you need help we’re happy to schedule a call anytime. We also have an extensive docs area that’s available 24/7.
  • No commitment - There are no long-term contracts when you use Vextras. Pay as long as you feel our product provides value in building your online business.
Author Vextras
Contributors ryanhungate, khungate
Tags accounting, analytics, automation, ecommerce, email, google, highrise, mailchimp, order updates, woocommerce, Workflows, xero
  1. vextras-woocommerce screenshot 1

    Login or create an account inside Wordpress

  2. vextras-woocommerce screenshot 2

    Add a new app in Vextras and sync your store with software you already use to run your business

  3. vextras-woocommerce screenshot 3

    Add a workflow in Vextras to automate customer communications, win back business, deliver digital downloads and much more

  4. vextras-woocommerce screenshot 4

    See your store's performance from a high level with beautiful dashboard overviews

  5. vextras-woocommerce screenshot 5

    Visualize app activities and dive deeper into individual log events

  6. vextras-woocommerce screenshot 6

    See how your e-mail workflows are performing with delivery and creating sales

  7. vextras-woocommerce screenshot 7

    View order details and helpful information about the transaction

  8. vextras-woocommerce screenshot 8

    See individual customer metrics including frequency of purchase, historical sales, top products bought and more

Getting going with the Vextras plugin is simple. Follow these steps to connect your store with Vextras in just a few minutes.

Step 1

Enable the WooCommerce API

If it’s not already been activated, enable the WooCommerce API. This will allow us to transfer order/product/customer data from your store and send it to any app or initiate a Vextras workflow.

  1. Login to your WooCommerce powered store
  2. Enable the REST API by following these instructions

Step 2

Add your WooCommerce store to Vextras

Once the API is enabled, you will be able to connect your WooCommerce store with Vextras.

  1. Download and activate the Vextras plugin. You may also download it inside of Vextras if you have an account with us already (+ Add New > Store > WooCommerce)
  2. After activation of the plugin, login with your existing Vextras username and password or create a new account with us inside of Wordpress.
  3. Once you're connected, login to your Vextras account and add any app or workflow.

Plugin notes

  • Your website must have SSL enabled. If you don’t have a SSL for your store, please contact your hosting provider for options.
  • If you already have an account with Vextras, login with your existing e-mail address and password.
  • If you don’t have an existing Vextras account, we will create a new account for you on the fly inside of WordPress.
  • We provide a free trial of our service for 30 days. During this time you will have access to the Professional plan and all of its features. After this trial period is over, a paid subscription is required to use any of our tools.
  • After activation, apply plugin updates just as you normally would with any other plugin.
  • All configuration of apps and workflows will occur in your Vextras dashboard.


This upgrade is now required to be compatible with the Vextras 7.0 release.

  • Overhauled the WooCommerce plugin to make installation much simpler from version 1.0. We did away with all the key copying which was a little confusing.
  • Added ability to control the opt-in box location at checkout.
  • Added capability to click back to a cart on any device i.e. mobile, tablet or desktop, not just the original source of where an abandoned cart originated.
  • Enabled toggle to turn off all WooCommerce notifications if you’d prefer to use our workflows for notifications instead.

How does the free trial work?

For 30 days, you will have access to our Professional plan and all of its features. You may put a credit card on file and choose a plan that fits your needs at anytime. If you don’t provide payment information by the end of the trial, all services will be paused.

Is there a long-term contract?

No, there are no long-term contracts or commitments on your part. We pride ourselves on making Vextras a pay as you go service that you will want to use and value.

What subscription plan should I choose?

Pick a subscription plan that fits your average monthly order volume. Don’t worry, you may adjust this anytime as your business needs change or simply enable auto-scale pricing.

What happens if I reach my order limit?

If you reach your order limit before a billing cycle completes, your account will be paused unless you have auto-scale pricing enabled. You may upgrade your account to a plan that fits your needs at anytime. We will synchronize the data from the time it was paused to the current date on plan renewal.

Is my data secure?

We implement state-of-the-art security measures to maintain the safety of your store information. We use SSL technology that is encrypted to the 3rd parties that our services use. Sensitive information like credit cards, social security numbers, financials are not stored on our servers.

Do canceled orders count towards my totals?

No. If you have canceled orders in your store before they are successfully processed, they will not count against your monthly allotment on any subscription plan.

Can I change plans?

Yes. You can change plans anytime in your account ‘Plans’ area. Billing for upgrades will prorate based on your current billing cycle. Unfortunately, we do not offer partial credit for account downgrades or cancellations.

Can I buy only one app or workflow?

No. Whether you use one tool or all of them, you’ll pay the same. So make the most of it!

Do you have discounts for nonprofits?

Yes. We can extend a 20% discount to any nonprofit organization. Please contact us after setting up your account. Proof of your tax exempt status e.g. 501c3 docs is required.

Version 2.0.0

Requires WordPress version: 4.3 or higher

Compatible up to: 4.4.7

Last Updated 15 Feb 2017

Date Added: 14 Feb 2017

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